Released on: January 9, 2008, 7:53 am

Press Release Author: 10 Yetis

Industry: Retail

Press Release Summary: Millions of shoppers ditch the Queen's speech in favour of
finding online bargains according to shoppers revenge site MyVoucherCodes.co.uk.

Press Release Body: The UK's leading voucher code and discount website user
statistics has revealed that hundreds of thousands of people ditched the Queen's
speech this year in favour of finding big name online shopping bargains that were
launched on Christmas Day.

www.MyVoucherCodes.co.uk web stats shows that the period from 3pm to 4pm on
Christmas Day was the 3rd busiest online shopping time the site had experienced over
the entire festive period.

Big-name online stores such as PC World, Dixons and Comet launched their online
sales on Christmas Day and electrical items such as fridges, freezers, cookers and
washing machines were the most searched for bargain.

Dixons online store was keen to get the post Christmas sales booming by giving away
a year's "Two for One" cinema card with every single purchase made on Christmas Day.

MyVoucherCodes Managing Director, Mark Pearson, said,

"Maybe the Queen's speech pre-occupied the rest of the family to the extent that a
mum or dad could sneak off to surf for the latest bargains but for whatever reason
online shopping was a major part of Christmas Day for some people".

He continued,

"White goods sales went through the roof on Christmas Day and this could mean either
a disaster with the turkey led to the destruction of the kitchen equipment or people
are simply becoming more savvy than ever before when it comes to finding the best
online deals".

De Vere Forster is a Director at Dixons, who, speaking about the increase of online
sales said,

"Buying behaviour is changing as people become more confident in shopping online.
2007's online pre-Christmas sales were constant, right up to the last order day -
which was one of the busiest days yet - unlike last year where sales tailed off
earlier. Online shopping really is becoming the norm for many families as customers
have gained confidence and trust in well-known online retailers and delivery times.\"

MyVoucherCodes.co.uk monitors and updates the new voucher and discount codes every
day thanks to a combination of people sending them in to help other consumers and
the site owner using technology to keep a watchful eye on the market place.

Over 6m people have now visited the web site and around 150,000 people have signed
up to the site newsletter that gives people a weekly breakdown of the best codes and
the companies with the biggest discounts.

For further information about the competition visit www.myvouchercodes.co.uk/

Pictures of Mark Pearson are available upon request.

EDITORS NOTES:

For more information or to set up interviews with Mark Pearson please call Andy, 10
Yetis Public Relations Agency, on 01452 527898 or email andy@10yetis.co.uk

My Voucher Codes has been featured in the likes of The Times, The Independent, The
Sun, The Telegraph, The Guardian, The People, BBC Breakfast, Working Lunch and
London News.

* This is unique visitors and not repeat browsers.


Web Site: http://www.myvouchercodes.co.uk

Contact Details: Andy
Andy@10yetis.co.uk
+44 1452 527898
Robinswood Suite A, Northgate St, Gloucester, GL1 3PS

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